Our Ethos? Give Respect to Gain Respect
A BRAND WITH A DIFFERENCE, BUILT ON MUTUAL RESPECT FUN, FAIRNESS AND FACTS
We love being part of the gaming community. We love being healthy in body and mind. And we also have a healthy respect for others.
The gaming and esports community is growing fast, which is great - but brings challenges with it.
Players are quickly thrust into the limelight, often interacting with millions of viewers. Which means their actions and words are scrutinised like never before. And that, in turn, means that expectations in terms of behaviour and ethical standards are higher than ever before - among gamers, channels and game franchise and sponsor brands.
Put simply, Next Generation gamers need to conduct themselves to real-world standards. Which means being mindful of discrimination, bullying, inappropriate sexual content, and any other form of socially unacceptable behaviour.
That’s why we have put mutual respect at the very heart of the E-Sports Nutrition brand, with the following message displayed prominently on all our products, as well as on our website and socials:
GIVE RESPECT TO GAIN RESPECT
We believe that we should all respect each other when online. We have a wonderful borderless global community that should be non-discriminatory and inclusive of gender, race, beliefs and sexuality. So hey, game hard, game fair and remember, let’s be careful out there.
Love & Respect
Gingi, Jtana, Get2dachoppa, Powdermaus